Is Channel 4’s ‘Extreme Male Beauty’ a sign of things to come?

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Is Channel 4’s ‘Extreme Male Beauty’ a sign of things to come?

Thursday, June 18th, 2009 Subscribe To Our Feed

‘Extreme Male Beauty’ is the latest in a long line of TV shows that see people put through a gruelling series of challenges and tasks in a bid to prove that anyone can achieve the perfect body. These shows have been popular for a while and are part of an increasing obsession with physical appearance and the need to look good at any cost. What makes ‘Extreme Male Beauty’ different from other shows, if the title hasn’t given it away already, is that this time round it’s men and not women who are being put through their paces in the pursuit of perfection.

The beauty industry has long been notorious for its powers of persuasion and ability to make people feel inadequate. With so many stunning celebrities around giving us an example of how we are supposed to look, it can be easy to get weighed down by insecurities. We want to believe that if we use the products we see advertised every day, we too could achieve the perfect supermodel skin and figure. Stereotypically women are more likely to suffer from this type of image issues, but recently more and more men are beginning to worry about thier appearance and the male beauty industry is booming.

Traditionally, most men would never have admitted to having a beauty routine and men’s deodorants, a quick shave and a bit of aftershave was as far as they would go. But with so many well-groomed male celebrities like David Beckham and Daniel Craig to lead the way, things are changing fast. From skincare to hair styling, moisturisers to men’s hair removal, there is no end to the range of men’s beauty products available, and men are lapping it up. And with so many pampering products, styling tools and men’s fragrances available, men are looking better than ever, and long may it last!

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